resume

p: 503.341.5368
e: banderman@gmail.com
linkedin.com/in/banderman
location: Portland, Oregon

Versatile, marketing professional with 20+ years of experience in B2B and B2C overseeing detailed projects and programs, managing events, building relationships, creating collateral, and fundraising. Built a reputation for producing events on time and under budget to a variety of audiences and stakeholders in nonprofit, technology, and finance sectors.

KEY ACHIEVEMENTS

✓ Implemented email marketing program resulting in 15% increase in subscriber base.
✓ Self-taught Salesforce CRM and trained 25 users, improving reporting accuracy by 20%.
✓ Increased volunteer participation by 40% and funds raised by 20%.

RELEVANT SKILLS

Event Marketing & Trade Show Management

• Led 30+ annual programs, from CEO roundtables to major fundraisers and conferences.
• Directed nationwide trade show strategy and logistics for 30+ events per year.
• Coordinated technical symposiums and vendor events from planning through execution.
• Guided eight volunteer committees to deliver high-impact programs statewide.
• Drove webinar series attracting 200+ registrants monthly with a 60% attendance rate.
• Reduced event costs by 15% through vendor negotiations and multi-event contracts.
• Managed project budgets and cut overhead by 10% through strategic cost controls.
• Built streamlined processes and forms to improve conference engagement workflows.
• Facilitated communication across cross-functional teams and stakeholders.

Marketing Strategy & Campaign Management

• Drove engagement marketing, increasing subscribers 15% and funds raised 20%.
• Delivered newsletters to 7,000+ subscribers with an unsubscribe rate below 5%.

Project Management

• Directed communications across 15+ IT projects ($50K–$250K) with a 95% on-time rate.
• Managed national conference participation, including attendee and travel coordination.
• Oversaw booth design, vendor coordination, and on-site event execution.
• Led swag planning, shipping logistics, and event inventory management.

Budget, Vendor & Operational Management

• Oversaw $500K+ marketing budgets, A/R, A/P, and vendor financial operations.

Communications & Relationship Management

• Led national PR and media relations to elevate organizational visibility.
• Built and maintained relationships with associations and industry partners.
• Maintained 8,000+ contact database with 90% accuracy through governance processes.
• Self-taught Salesforce and administered for team of 25 users; increased reporting accuracy 20%.

EXPERIENCE

Marketing Communications, North America
NovaTech Automation
2021-2025 / 2008-2013

IT Project Coordinator
Aldrich Technology

Marketing Manager | Operations
Lighthouse Information Systems

Marketing Director
OmniGuard Security/CannaGuard Security

Marketing/Salesforce Administrator
Aequitas Capital Management

Special Events/Programs Manager
Software Association of Oregon

Operations & Programs Manager
NW Innovative Business & Technology Center 

NIBTEC was recipient of the national SBA Tibbetts Award for SBIR outreach activities.

ESL Teacher – CASA Americana

Programs Manager | Office Manager: Oregon Bioscience Association / OBIC

EDUCATION / CREDENTIALS

• B.A. Communications & Business: University of New Mexico
• Digital Marketing Strategies: PSU CEPE
• Maven AI Course
• HubSpot Marketing Hub
• ESL Teacher Certification Program: International House

SOFTWARE/SaaS

Salesforce, Microsoft Office Suite, Google Workspace, WordPress, SquareSpace, Constant Contact, Mailchimp, Adobe Cloud, Canva, Asana, HubSpot, Insightly…  Adaptable to whatever new program is handed to me, as I love a challenge.

COMMUNITY INVOLVEMENT

• Greenwood Hills Cemetery Board (2025 – Present)
• Rieke Elementary (2014 – 2016)
• Portland Jewish Academy (2008 – 2014)
• S.M.A.R.T. Volunteer 
• YWCA Board of Directors (2004-2005)
• Portland Female Executives (PDXfX) Board of Directors (2001-2004)
  • Founding Board Member, Special Events and Programs Director